Tag: Acast
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The Podcast Definition Project Is an Exercise the Industry Needs — But Can’t Win
Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.
Acast Names Greg Glenday New CEO
Executive changes are afoot at Acast as former CEO Ross Adams has resigned. Greg Glenday has been named his successor.
Glenday has been with the...
Marc Maron to End Podcast After Nearly 2,000 Episodes
"We’re tired. We’re burnt out. And we are utterly satisfied with the work we’ve done."
News Podcasts Take Top 5 Spots as Dan Bongino, NPR Shows Continue Success in September Podtrac Rankings
In the Podtrac industry rankings, iHeart Audience Network and iHeartPodcasts took the top two spots for largest monthly audiences by group.
Nearly 40% of Podcast Listeners Expect to Increase Time Spent Listening in Coming Months, New Acast Data Show
“These are the kind of signals you need for more and more advertisers to start coming into the space."
Acast Sees Strong Sales Growth During 2024 Second Quarter
The sales growth comes in the face of 15% listening drops for the company.
Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”
Acast Severs Ties with Spotify Analytics After Podscribe Deal
“Podscribe’s track record in delivering accurate and insightful attribution solutions – which are certified at the highest level – is exceptional."
Acast Strikes Podcasting Deal With The Obamas
The new deal with Acast is completely separate from Higher Ground's current contract with Audible.
Programmatic Podcast Ads To Triple By 2027
“Programmatic is vastly different today, and we're much more smart with it.”