Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.
"The Highmark Stadium opener rose 5% over last year's Thursday Night Football season debut. Meanwhile, it jumped 21% above last season's full-year average of 15.33 million."
"The CW’s college football schedule begins August 30 with a Pac-12 matchup between Idaho and Washington State. ACC coverage kicks off September 6 with Baylor at SMU"
"The Highmark Stadium opener rose 5% over last year's Thursday Night Football season debut. Meanwhile, it jumped 21% above last season's full-year average of 15.33 million."