"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."
"We are proud to establish this landmark partnership with UC San Diego, marking the first time 97.3 The Fan will serve as the exclusive broadcast home for Tritons basketball."
“A lot has been said, a lot has been written about what’s going on here at 97.3 The Fan over the last week and a half, but we have not said anything or made any announcements."
“Within Audacy they don’t refer to us as radio stations; they refer to us as brands because 97.3 is our brand. It’s our image. It’s everything that we do."
"Mark’s greatest strength has been his ability to forge and maintain strong relationships with talent. He has done this by putting his ego aside. It’s never about him but what’s best for the radio station."
"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."