Tag: AdvertiseCast

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

ABC Audio Inks Deal With AdvertiseCast For Podcast Sales

Business BNM Staff BNM Staff -
ABC Audio's podcast portfolio includes the ABC News podcast Start Here, which has taken home a pair of Edward R. Murrow Awards in back-to-back years.

YouTube, Libsyn Partner for Real-Time Podcast Metrics

Business BNM Staff BNM Staff -
"Libsyn was the first hosting company to support publishing podcasts to YouTube and this data integration furthers our commitment to the multi- channel approach."

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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

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Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.