Tag: AI in Advertising

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Why OutKick vs Sport & State Competition Could Be Good for Both Brands

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"The question isn’t whether Sport & State and OutKick are competitors. The question is whether both sides are willing to embrace it. Because competition isn’t necessarily a threat. Sometimes, it’s the thing that makes you better."

5 Years After His Passing, Phil Valentine’s Colleagues Remember His Legacy

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"One thing I loved about the guy — he was an upper, I call it. He was always up. Life was an adventure to him. That's one thing I hope people take away from their memories of him — not how he died, but how the guy knew how to live."

20 Brands in 20 Days: Yonni Rude, 97.9 The Box in Houston

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"There are people who helped me get to where I am. I have to pay that forward too."

How the WNBA Proved Me and Everyone Else Wrong

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"Women's basketball doesn't have to constantly make the argument anymore that it deserves media coverage."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

Features Garrett Searight Garrett Searight -
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

Google Adding AI Labels to Ads Across Search and YouTube

Business Garrett Searight Garrett Searight -
The update will appear on ads shown in Google Search, YouTube, and Google Discover.

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5 Years After His Passing, Phil Valentine’s Colleagues Remember His Legacy

Features 0
"One thing I loved about the guy — he was an upper, I call it. He was always up. Life was an adventure to him. That's one thing I hope people take away from their memories of him — not how he died, but how the guy knew how to live."

20 Brands in 20 Days: Yonni Rude, 97.9 The Box in Houston

20 Brands in 20 Days 0
"There are people who helped me get to where I am. I have to pay that forward too."

How the WNBA Proved Me and Everyone Else Wrong

Columns 0
"Women's basketball doesn't have to constantly make the argument anymore that it deserves media coverage."

MTV Drops Rock Category From VMA Awards Show

Columns 0
"In fact, isn't this how the Rock story is supposed to go? Rock is always the underdog. The outsider. "