Tag: AI in Advertising
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IAB: 86% of Ad Buyers Are Changing AI Measurement Strategies
"The industry is rebuilding its playbook mid-flight."
Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."
Google Adding AI Labels to Ads Across Search and YouTube
The update will appear on ads shown in Google Search, YouTube, and Google Discover.