"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."
Allowing your outlets to use AI while you have a pending court case against an AI company is reckless and negligent. Quite frankly, it's a good way to lose your lawsuit.
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."
AI dominates headlines on a near-daily basis, yet plenty of people still don't fully grasp what the technology can do, what it can't do, or where it's headed next. That gap between hype and understanding creates a real opportunity.
Although 44% of respondents expressed at least some level of positivity toward AI voices, that support didn't fully translate into favorable views of stations using the technology.
The Consultant Conversation
Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir: Buss Knight (Taking a walk)
The Consultants Conversation at the first Barrett Media Music Radio Conference...
"It's whatever the station needs, and that's key for Riply. We are highly customized and continue to work with the station, respond to their voice, and let them tell us what markets or areas they want to cover."
"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."