"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
Although 44% of respondents expressed at least some level of positivity toward AI voices, that support didn't fully translate into favorable views of stations using the technology.
The Consultant Conversation
Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir: Buss Knight (Taking a walk)
The Consultants Conversation at the first Barrett Media Music Radio Conference...
"It's whatever the station needs, and that's key for Riply. We are highly customized and continue to work with the station, respond to their voice, and let them tell us what markets or areas they want to cover."
YouTube's Brandcast 2026, its branding for its advertiser upfront, took place on Wednesday night. There were two key announcements at the event.
What We Know:...
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."