"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
News/talk radio lives on timing, credibility, and conversation. Grok, with its direct pipeline to X — the platform Musk also owns — can surface all three faster than a producer can scroll.
Make no mistake about it: this is on the horizon. You can pretend it won't happen, but it will. Right now, the only thing stopping companies is quality. The technology isn't good enough. Yet. But that's changing fast.
Allowing your outlets to use AI while you have a pending court case against an AI company is reckless and negligent. Quite frankly, it's a good way to lose your lawsuit.
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."
AI dominates headlines on a near-daily basis, yet plenty of people still don't fully grasp what the technology can do, what it can't do, or where it's headed next. That gap between hype and understanding creates a real opportunity.
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”