"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
I’m no longer a fan of airchecks. I do believe critiques were valuable, especially for new on-air personalities. Back in the day, if you were a weekend jock looking to move up to full-time.
Today, Barrett Media launches a new feature, “Aircheck.” It will look back on some of the biggest talents in all formats and what we can learn from them.
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."