"You get done sometimes and you are like did I say the right names and the right things? I know I know what I am talking about, but did I say it correctly?"
Another point that could compel Apple back into negotiations with the league is the fact that Sunday Ticket is the league's final media package available for purchase until 2033.
Fans want to be told the truth, or what they view as the truth. They want to be told something without it being softened or sugarcoated. Opinions don't need to be palatable, they need to be truthful.
As long as you are fair as long as what you are saying isn’t coming from a place of attacking somebody because you don’t like them personally, but you are fair about evaluating what has happened throughout the season."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."