"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."
"The minority investment will aim to broaden distribution as ESPN works on executing “Project Flagship,” a plan to unveil a direct-to-consumer (DTC) offering."
If Watt agrees to join CBS Sports, he would be expected to have a role on the pregame show for Super Bowl LVIII and make additional appearances throughout the regular season.
"In 18 months, my contract runs out. I have no idea what I’m doing, but I think the Volume will be a part of my life for the remainder of my broadcast career.”
“For ESPN, it's easily their biggest content swing in the Pitaro era outside of live sports and it certainly makes their daily lineup more varied, and probably more interesting.”
"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."