"I think it’s the hardest thing that everyone chases in the business – consistency – whether it’s ratings, revenue, buzz for your brand, whatever it is."
"If I'm the league, does it make more financial sense by selling off a game here, a game here, to five different partners and really trying to fleece them...making it realy competitive, and having them overpay. Or, to farm it out ourselves, like to really own everything ourselves."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."