Tag: Apple TV

"To have Apple vision to be able to see things like you could see it in the stadium. I'm confident that we'll be able to translate the in-stadium passion and experience to something that will come through to a viewer and can be the MLS point of difference."

"These broadcasts will feature the insight, personality, and chemistry that make Baseball Bar-B-Cast and The Cooligans so popular, and we can’t wait to see that energy show up during some of the season’s biggest games."

"I do think it’s [media rights] an opportunity for growth and something we certainly plan to improve over time."

"The experiment of a paid subscription didn't work. Do I think we're going there at some point in the future? Maybe five years, maybe 10 years? I agree with that, but we were early."

"I don't think MLS is mature enough yet to go away from the NBCs and the Foxes and ABCs and the linear television."

"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."

"I’m tired of the lazy negative takes on a regular basis on social media just because negativity and negative buzz words get clicks."

In total, more than 16 events set viewership records in 2025.

"Certainly, having Messi perform really well in the playoffs helps, but this is growth across every one of our matches, all of our rounds"

"The current MLS Season Pass model will be discontinued after the 2025 season, with all games becoming accessible directly through the Apple TV streaming platform"