"AM/FM radio reaches 87% of U.S. adults each week, according to Nielsen Audience Insights. That's the broadest weekly reach of any measured platform. Radio's edge is even sharper among younger listeners, reaching 81% of Adults 18-34, more than any other platform tracked."
"This renewed and expanded partnership allows us to deliver even more coverage for Cougar fans through enhanced on-air programming, original video content, and the Seattle Sports app – connecting fans across Western Washington and around the world."
“We got in early, and first in wins in a lot of cases, and again, just the evolution and the talent along with it, but being on FM was absolutely paramount to our success.”
The Spring book is out which means some are cashing bonus checks, and others are adjusting their strategies to place themselves in stronger position...
"This renewed and expanded partnership allows us to deliver even more coverage for Cougar fans through enhanced on-air programming, original video content, and the Seattle Sports app – connecting fans across Western Washington and around the world."