"If the higher-ups at the Pirates and Penguins aren't asking these hypothetical questions and then trying to do market research on it, then they're not really that smart."
AT&T SportsNet stations in Denver, Houston, and Pittsburgh reportedly gave their rights payments on time, but they were not the totals listed in their contracts with the teams.
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."