Tag: Attribution

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Did Graham Bensinger Cross a Line With His Mike Macdonald Interview Release

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"In an era when every conversation can become content, there should be no gray area when it comes to what is and isn't on the record."

AM Radio Is on Life Support, and the FCC Helped Put It There

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AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

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"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

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"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

AudioGraph Changes Radio Attribution Game Entirely

Columns David Hill David Hill -
"(It) aligns more closely with digital buying and measurement standards."

What Ratings? ROAS and Attribution: Radio’s New Accountability Standard

Columns David Hill David Hill -
"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."

Stampede Social Unveils New DM Automation for Podcaster Host-Read Ad Attributions

Business John Mamola John Mamola -
"We built these features so a host can set up once and run forever, and so sponsors finally get click data instead of promo code guesses."

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AM Radio Is on Life Support, and the FCC Helped Put It There

Columns 0
AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

Features 0
"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

Features 0
"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

Is Syndication Making Radio Better or Just Cheaper?

Columns 0
"If you can't win that fight at home, you're not ready for somebody else's town."