Tag: Attribution
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The Persuadable Middle Is Music Radio’s Real Opportunity
"The persuadable middle doesn't need another argument about why radio matters. They need us to remove some of the reasons they're afraid to buy it."
AudioGraph Changes Radio Attribution Game Entirely
"(It) aligns more closely with digital buying and measurement standards."
What Ratings? ROAS and Attribution: Radio’s New Accountability Standard
"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."
Stampede Social Unveils New DM Automation for Podcaster Host-Read Ad Attributions
"We built these features so a host can set up once and run forever, and so sponsors finally get click data instead of promo code guesses."