Tag: Audience measurement

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The Return To KNBR I Never Saw Coming

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"I'm excited to be back in the game, grateful for another opportunity. I'm confident I can earn the trust of Bay Area listeners all over again. More than anything, I'm hopeful my friend Greg Papa wins the only battle that really matters."

20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

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"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

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"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

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Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement

Business BNM Staff BNM Staff -
The partnership was announced at the Consumer Electronic Show 2025.

Nielsen CEO Promises to Rebuild Trust Through Transperancy

Business BNM Staff BNM Staff -
"At the end of the day, I think staying true to what we've always been, which is the best estimate of what the audience is actually doing at a granular level. And I think the more we're proving that out, the more trust we build." 

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20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

20 Brands in 20 Days 0
"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

Columns 0
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

Columns 0
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

Lynn Barstow: Alternative Radio Programming Legend

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"The station does enjoy top of mind awareness from having that tentpole morning show. It gives us a connection to the audience that just being a music jukebox can't provide."