Tag: Bakersfield

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Paramount Skydance Acquisition Of Warner Bros. Discovery Reportedly Approved By Justice Department

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"According to reporting by Politico, the DOJ approved the deal without requiring divestitures, behavioral remedies, or concessions."

FOX Sports’ FIFA World Cup Opening Match Draws Record 6.3 Million Viewers

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"Mexico's 2-0 victory over South Africa drew 6,309,000 viewers on Thursday. That total makes it the most-watched Men's Opening Match and non-USMNT FIFA World Cup Group Stage telecast in English-language U.S. history."

Big Country 104.9 Launches Yacht Big Country Weekend Format Shake-Up

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"This is part of our dare to be different initiative that we hope all of radio will re-embrace,"

2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows

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The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.

Frequency Broadcasting Revives ‘Kelly 95.3’ in Bakersfield

Music BMM Staff BMM Staff -
"This is a brand that already has deep roots in Bakersfield. Bringing it back is about honoring that history while building something that feels fresh, relevant, and locally connected."

Alpha Media Makes Cuts at Groove 99.3 and Energy 95.3 Bakersfield

Music BMM Staff BMM Staff -
Bakersfield TV station KBAK has confirmed more Alpha Media layoffs. Stations impacted include Oldies KKBB (Groove 99.3), Top 40 KLLY (Energy 95.3), and News/Talk...

KBFP Bakersfield Switches to FOX Sports Radio

Radio BSM Staff BSM Staff -
Formerly “Comedy 800,” KBFP Bakersfield was the last remaining iHeartMedia radio station that was an all comedy format.

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FOX Sports’ FIFA World Cup Opening Match Draws Record 6.3 Million Viewers

Sports 0
"Mexico's 2-0 victory over South Africa drew 6,309,000 viewers on Thursday. That total makes it the most-watched Men's Opening Match and non-USMNT FIFA World Cup Group Stage telecast in English-language U.S. history."

Big Country 104.9 Launches Yacht Big Country Weekend Format Shake-Up

Music 0
"This is part of our dare to be different initiative that we hope all of radio will re-embrace,"

2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows

Business 0
The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.

Former MLB Broadcaster John Sanders Dies At 83

Sports 0
"Total respect for John, pro’s pro, good guy. Enjoyed being around him, I’d seen him most recently at Pitt games but I haven’t seen him for a couple of years. It’s just said, it’s all too soon, what a guy!"