Tag: barrett media
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Mike Arlo, Hampton Roads Radio Legend, Dies at 77
"His impact on our industry, our wonderful listeners, and our community is immeasurable."
Q Prime Adds Jessica Shalvoy and Sophie Schweik to Los Angeles Promo Team
"Q Prime is clearly investing in promotional depth on the West Coast."
The Industry According To: Leigh Jacobs, NuVoodoo
"Stations MUST work to build cume all the time."
Approaching The Summit: Paul Mason, 104.5 The Zone
"It's one of those things when Jason [Barrett] first put it on my radar that I'm going to definitely carve out time for this."
Is the Netflix Dream Hurting What Made Podcasting Great?
The math is simple. The appeal is obvious. But the long-term implications? Those are murkier than most people want to admit.
The Community Connection Sports Has, but Sports Radio Often Doesn’t
"Why is it that teams and leagues can find time for simple acknowledgment, but the connective tissue of sports radio that ties fans to teams cannot?"
The Future of AM Radio Depends on Reinvention, Not Nostalgia
"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."
Adult Contemporary Radio Needs More Than a Great Playlist
"Music brand evolution is urgent in the face of rapidly declining ratings."
Why Local Radio Sales Reps Deserve More Than a Golf Clap
"Everyone in a radio building works hard, but sales carries a particular kind of pressure."
Why News/Talk Radio Program Directors Should Stop Playing It Safe
News/talk radio needs to innovate and not just play protect-the-platform strategies. Focusing on content and the imagination of experimenting is key