Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.
"I’ve been in the business for fifty years and have been around some great sports teams, memories and personalities. Why not just go back and reconnect with all these moments and people?"
"If Griffin truly wants to champion sports journalism, his fight shouldn't be with the people entertaining audiences. It should be with the companies that decided entertainment was the better business model in the first place."
"After 25 years, Pardon the Interruption remains one of the strongest arguments in sports media that success doesn't always come from chasing every trend. Sometimes, it comes from knowing exactly who you are and having the discipline to stay that way."
"We've sort of come full circle together. We've been through a lot of highs, a lot of lows, but we've just had a great ride together. He's one of the most important figures in my career."
The inconsistency isn't subtle, and it's not accidental either. It tracks almost perfectly with which side of the aisle benefits from each format's political leanings.
Carpe diem… zeitgeist… make hay… be present. Whatever phrase you choose, it matters for RockTernative brands and talent. Showing up in the moment matters.
Music...
The World Series, the Super Bowl, the NBA Finals, and the Stanley Cup Finals are where every pitch, possession, and decision carry enormous weight. That's where players become legends, and fan bases either celebrate forever or spend the next decade asking what went wrong. The All-Star Game isn't trying to be any of that. It's baseball's family reunion.
Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.
"I’ve been in the business for fifty years and have been around some great sports teams, memories and personalities. Why not just go back and reconnect with all these moments and people?"
"If Griffin truly wants to champion sports journalism, his fight shouldn't be with the people entertaining audiences. It should be with the companies that decided entertainment was the better business model in the first place."
"In a business where so much of the attention goes to what's struggling — the layoffs, the consolidation, the ratings that slipped — this is a night that points the spotlight at people doing exceptional work."