Tag: barrett media
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What Radio Programmers Can Learn from Boring Bands About Audience Loyalty
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."
The Show Behind the Show: What It Takes to Produce Radio’s Biggest Events
"For radio station teams, the lineup is just one corner of the 1,000-piece jigsaw puzzle that is event production."
Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.
Approaching The Summit: Dave Tepper, KOA 850 and 94.1
"It always reminds me of what we hear about NCAA Basketball Final Four weekend, where up-and-coming coaches go to mingle and share resumes with high-level programs."
Paramount Skydance Acquisition Of Warner Bros. Discovery Reportedly Approved By Justice Department
"According to reporting by Politico, the DOJ approved the deal without requiring divestitures, behavioral remedies, or concessions."
FOX Sports’ FIFA World Cup Opening Match Draws Record 6.3 Million Viewers
"Mexico's 2-0 victory over South Africa drew 6,309,000 viewers on Thursday. That total makes it the most-watched Men's Opening Match and non-USMNT FIFA World Cup Group Stage telecast in English-language U.S. history."
Big Country 104.9 Launches Yacht Big Country Weekend Format Shake-Up
"This is part of our dare to be different initiative that we hope all of radio will re-embrace,"
2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows
The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.
Former MLB Broadcaster John Sanders Dies At 83
"Total respect for John, pro’s pro, good guy. Enjoyed being around him, I’d seen him most recently at Pitt games but I haven’t seen him for a couple of years. It’s just said, it’s all too soon, what a guy!"
K-Love Acquires WZBA Baltimore, Ending 26-Year Classic Rock Bay Brand
"This deal fills a significant gap in K-Love's national footprint"