"What I'm hearing more from friends behind the scenes is that they love the type of tension and drama that has been created from that. It's almost become something they look forward to tuning in and seeing."
"To see what it's grown into now, it's outstanding. There's a need for the industry for it to have become this. I credit the entire BSM team and Jason [Barrett] for growing it to what it is now. The results every year get bigger and bigger."
"As we've worked alongside creators over the last several years, we've seen firsthand that the most successful talent aren't just building social media audiences—they're building brands, businesses, and platforms that extend far beyond any single channel."
"What I'm hearing more from friends behind the scenes is that they love the type of tension and drama that has been created from that. It's almost become something they look forward to tuning in and seeing."