Tag: barrett media
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Brandon Young Named PD and Morning Host at Star Country 95.9
"His previous Country format experience in nearby Longview gives him relevant regional context."
How Country Radio Is Turning Up the Volume for America’s 250th
"America's 250th birthday is pushing programmers to go bigger."
Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music
You don't need a research report to figure this one out. Taylor Swift turned a tour into something that moved local economies. Lainey Wilson...
Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations
"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."
TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic
"For TikTok, every retained interaction is valuable."
Why MS NOW Stopped Fighting the Bias Label in Daytime
Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.
Approaching The Summit: Hank Fuerst, Ramsey Solutions
"There's not a better way to develop and maintain lasting relationships than to gather together and talk about our industry and craft."
Why Nielsen Keeps Sweetening The Deal For PPM Panelists
Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.
Longtime KDKA Radio Reporter Greg McAtee Dies
"We lost a great colleague today. Man, did he ever care about doing a great job."
Los Angeles Lakers PA Announcer Lawrence Tanter Retires From Role After 43 Years
"Since the 1980s, LT has narrated every chapter of Lakers basketball, connecting generations of fans, players, coaches and staff while becoming a trusted and unforgettable part of the Lakers experience."