Tag: barrett media
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Kobalt Taps Leslie Ahrens for America Leadership Role
"This promotion is a natural evolution of her leadership; we have the utmost trust in her ability to marry creative excellence with operational precision."
The Industry According To: Tyson Haller, Shelter Music Group
"Giving radio access to the band for interviews, meet and greets, sessions and stuff like that is just as important as when I am working a single up the charts."
Why Skip Bayless’ Return to ‘First Take’ Should Be an Audition for More
"ESPN doesn’t need nostalgia—it needs impact. And impact is exactly what a recurring role for Bayless on First Take could deliver. The history is proven, the attention is guaranteed, and the interest is already built in."
Separating Fact From Fiction in Viral Posts About Ben Shapiro and The Daily Wire
"A lie can travel halfway around the world before the truth can get its boots on." It was true when it was first said. It's even more true now...
An Aircheck Won’t Get You a Radio Job, But This Will
"Somewhere between the cassette era and he Dropbox link, we convinced ourselves that technology would make talent discovery easier."
Why Adult Contemporary is Losing Ground and the Strategic Playbook to Reclaim It
"AC radio stations lack vision for their strategic position and the fortitude to make differentiations in their market landscape."
News/Talk Radio and the On-Demand Problem No One Has Solved Yet
One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.
Why Radio Sellers Should Shift From Results to Purpose and Relationships
For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
Jodee Woods Returns to U-93 South Bend Morning Radio
"U93 is better with Jodee on the air, and we're excited for what's ahead."
Mike Francesa, Chris “Mad Dog” Russo Reflect On John Sterling: “The Soundtrack Of Yankees Baseball”
"This guy never took a game off. He never took any off and of the nine innings. He wanted to do every minute, every game. So, he is the soundtrack of Yankees baseball."