Tag: Barrett Sports Media
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Women in Sports Radio Should Not Be An Anomaly
"Any woman who loves the sports radio industry enough to want to pursue a career in it should be welcomed with open arms if they have the talent to do the job."
Dave Greene Is Always Trying To Reach More People
"The first part of added value needs to be YOU.”
You’ve Got 6 Weeks. What’s Your Game Plan?
"You have a deadline of 11/6 and first in the boat will get the opportunity."
Meet Danny C – The Top Dog On WFAN’s Sales Staff
"They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that."
Make It Easy For Clients To Say Yes To Signing Long Term
"It seems like a lot of work, but it doesn’t have to be."
5 Ways To Find New Clients Without Making Cold Calls
"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."
Sports Media Sensitivities Are Getting Out of Hand
"The immaturity and accusatory behavior has to stop. If this is how we're going to operate every time a personality offers a strong point of view, the future of the sports media business is in big trouble."
How Many Ads Should I Run?
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."
Radio Must Do More With Less
"How many of your current on air people could be in sales? How many sales reps could be on the air? Have we ever asked them?"
Sometimes It Pays Not To Have a 5-Year Plan
"When you consider that 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years, it's rewarding to know that we've beaten the odds so far."