Tag: Barrett Sports Media

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How Shannon Terry Built On3 Into a Powerhouse in College Sports Media

"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

Great Content Attracts Advertisers

I assume a lot of us in sports media sales start our day’s the same way - by perusing industry news. I get daily...

BSM Podcast – Season 2 – Episode 11 – Brian Musburger – VSIN

The Vegas Stats and Information Network is the brainchild of Brian Musburger. On the 11th episode of Season 2 of the BSM Podcast, Brian shares...

Mitch Levy’s Run At Sports Radio KJR Has Ended

Earlier this week, BSM reported that Mitch Levy's stint at Sports Radio KJR in Seattle was likely to come to an end. Today, the...

Help Wanted

A few years ago, I added the words “always hiring great sales talent” to my LinkedIn profile. Since that time, I have had exactly...

Judd Sirott Named Radio Voice of the Boston Bruins

98.5 The Sports Hub announced today that Judd Sirott has been named the new radio play-by-play voice of the Boston Bruins. The Sports Hub,...

BSM Podcast – Season 2 – Episode 10 – Bernie Miklasz – 101 ESPN

The 10th episode of Season 2 features a 50+ minute conversation with St. Louis sports radio host Bernie Miklasz. The longtime writer and current morning...

Creating and Using GIF’s on Social Media

By now everyone in the sports media business has heard the term, “pivot to video.” The trend in sports media circles has been to...

The Playbook

The playbook. In football, it tells the story and all of the secrets are stored in it. In sports media sales there are no secrets, but...

There’s Light At The End of This Tunnel

The radio business is dead. Turn off the lights. Pull the plug. It's over. Finished. Done. How many times have we heard these negative narratives...

Winning and Losing

Do you love to win or do you hate to lose? I remember being asked this question in an interview once when I was younger....

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Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."