Tag: Barrett Sports Media

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How Shannon Terry Built On3 Into a Powerhouse in College Sports Media

"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

Dan Dakich: ESPN Afraid to Cancel ‘Skin in the Game’ Series Due to Potential Backlash

OutKick host Dan Dakich is sarcastically rooting for ESPN+ exclusive documentary Skin in the Game with Dr. Ibram X. Kendi. Dakich on Don't @ Me...

Troy Aikman: Tom Brady Has Every Intention of Joining FOX Sports

"I think he’s watching this year and seeing what he can pick up. I’m sure at some point, if he hasn’t already, he’ll be in the trucks or be in the booths at some of the games."

Molly McGrath is Sprinting Towards Excellence

"Is there burnout? Yeah, but I wouldn’t be able to prepare any other way."

Pat McAfee is Making Smart Investments in Aaron Rodgers, Nick Saban and Others

“If the audience rises, the advertising increases, and your brand gains significant value, which leads to a major deal with the industry's largest sports media company, why would you even think a key contributor wouldn't be paid let alone not expect a fortune to appear?”

Remembering NESN’s Tim Wakefield

Heroes come in all forms, makes, models, and in this case, pitching velocities. Tim Wakefield was a knuckleballing Steel City phenom-turned-bust who came to...

The 3 Stages of the Radio Advertising Cycle

Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.

Pat McAfee: I See the Value in Paying for Interviews

Pat McAfee has a large following. He’s grown that following by having high-profile interviews with players like Aaron Rodgers and now Alabama head coach...

97.1 The Fan Strikes Contract Extension with Columbus Blue Jackets

“We are very pleased to extend the partnerships with 97.1 The Fan, a consistent ratings leader that has been recognized as one of the top sports radio stations in the country."

Al Michaels: ‘You Can’t Make a Sideshow the Show’

Taylor Swift has reportedly decided to attend Thursday Night Football between the Kansas City Chiefs and Denver Broncos. The package’s play-by-play voice — the...

Michelle Beadle: Working with Mad Dog ‘Insane’

“Mad Dog, first of all, works harder than I ever intend to work in the next 20-25 years.”

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Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."