The demise of ESPN has been greatly exaggerated. The network is operating from a place of strength, while others make up scenarios for why it's going down the drain.
"The AGCO has identified advertising and marketing approaches that strongly appeal to persons who are under the legal gaming age through the use of celebrities and/or athletes."
"Our boss was like, 'Nobody's watching hockey.' I said 'You don't understand. They don't watch hockey during the regular season, but they'll watch the Stanley Cup Playoffs.'"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."