“We’ve always been trying to figure out our way into the gaming space, and it just seems like a total logical extension of what people are already doing with Yahoo Sports, to add peer-to-peer betting.”
"I was kind of comfortable with who we had put out there, but when a guy like Mel calls you with an idea like that and wants to share the ball, it’s kind of a rare trait in our business."
"The opportunity to align Hoist The Colours with the official flagship station of the Pirates is one that will only enhance our brand and recognition moving forward."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."