"The competition wasn't as fierce. I think if we started it today, it would just we wouldn't have the same success because we wouldn't be able to break through as quickly."
"When a major player invests in the future of a medium, the entire industry has a reason to pay attention. If Netflix is serious about becoming a long-term home for podcasts, creators stand to benefit from the competition it creates."
Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."