Based at the company headquarters in Birmingham, Bell will be responsible for driving revenue, leading sales teams, and shaping SummitMedia’s sales strategy across its nine markets.
With nearly 50 years of experience spanning states, stations, roles, and formats, Gardner believes there is a distinct challenge plaguing the industry: “Staying local.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."