"The reality is that there usually has to be a precedent set before somebody is in a position to capitalize off of that, and I'm certainly positioned to capitalize off of that. Make no mistake. I will be."
Based at the company headquarters in Birmingham, Bell will be responsible for driving revenue, leading sales teams, and shaping SummitMedia’s sales strategy across its nine markets.
With nearly 50 years of experience spanning states, stations, roles, and formats, Gardner believes there is a distinct challenge plaguing the industry: “Staying local.”
"The reality is that there usually has to be a precedent set before somebody is in a position to capitalize off of that, and I'm certainly positioned to capitalize off of that. Make no mistake. I will be."