"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
To the credit of Cumulus Media (in full disclosure, my employer), they stood up for one of their own (Daily Wire is partnered with Westwood One) and cut ties with the Podcast Movement
“I’m glad to see our longtime partner Cumulus/Westwood One taking such a strong and public stand against Podcast Movement’s outright and abject bigotry."
Cumulus Media has cut ties with the Podcast Movement after a debacle last month involving Daily Wire editor-in-chief and radio personality Ben Shapiro.
"If this is a conference about podcasting, and you have someone in attendance who excels at it, has a massive following, and their company is supporting your event as a sponsor, why are you treating them like a disease?"
The video is literally Ben Shapiro walking around, taking pictures, and shaking peoples hands. The podcast people are apologizing. They're not apologizing, they're being crucified for exaggerating."
Podcast Movement later admitted they sold The Daily Wire -- the conservative outlet Shapiro co-founded with filmmaker Jeremy Boreing -- a booth in the expo area due to their presence in the podcasting space. They didn't expect, however, for Shapiro to make an appearance at the conference.
According to Brandastic, podcast listeners consume an average of seven shows per week, and around 24% of the U.S. population (68 million) listen to multiple podcasts weekly.
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”