"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
The Daily Wire had a rough few months in the press. That happens. What doesn't always happen is emerging from that stretch with your audience completely intact. Yet here we are.
The conservative digital media landscape is more crowded than ever, with new voices, new platforms, and new shows competing for the same eyeballs every single day. Radio, by contrast, is a far less saturated environment for nationally syndicated content.
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”