"I swear to God, if you wrote a sketch, if you wrote a parody of Chicago, post-Bears sports radio, you would get laughed out of the writer's room for writing some of the calls that you guys took today."
"If all the Swifties out there decide they’re gonna descend on NBC and Peacock on Sunday night to watch Travis Kelce - and maybe catch glimpses of Taylor Swift in a luxury suite at MetLife Stadium - those numbers could go through the roof."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."