“I want our listeners to feel like they’re sweating these plays out with me, so showing my true emotion as the game unfolds, whether good or bad, is important."
The partnership is an exclusive multi-year agreement that significantly expands the current relationship between BetMGM and Audacy. The BetQL Network launched in June of 2021 and has expanded from two markets to 31 markets.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."