"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."
Many news media observers opined on the interview. Some lauded Bill Whitaker for his pointed questions to the presidential candidate, while others questioned the motives of the 60 Minutes correspondent.
"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."