"Those games were on NBC. We would show doubleheaders and sometimes tripleheaders on network television when the media landscape was much, much different."
"The commercial imperatives are such that there's more drop-ins during games including a dragon swooping into Yankee Stadium in simulated form in Game One."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."