"Fortunately, the AM band is still very strong here. And when people in Idaho can see and touch their favorite personalities -- or my little local show -- in the age of digital humanizes the station."
“Reuniting Melissa and Kevin is a win for Boise radio. Their chemistry is undeniable, and bringing that energy to mornings on The River feels like the right move at the right time.”
2023 marked the 12th consecutive year Miller spent the week before Thanksgiving broadcasting live around Boise and accepting donations for the local charity.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."