Tag: Branded Content

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ESPN Radio’s Continued Midday Void Is Creating More Questions Than Answers

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"Vacant airtime doesn't build loyalty. Rotating placeholders don't help create identity. And waiting months to make a decision in one of the most competitive content environments imaginable represents something other being the 'worldwide leader.'"

Top 10 Reasons Why a New York Knicks NBA Finals Is Good for Sports Media

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"In homage to Mr. Letterman, here are the Top 10 reasons why it’s good for the media to have the Knicks back in the Finals."

Radio Leaders Must Protect Their Mental Battery Before Burnout Wins

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"You cannot pour from an empty cup."

Morning Radio Story Arcs — The Strategy Most Shows Are Missing

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"You must involve your listeners so they feel invested and will come back each day to hear what develops."

FOX Sports Gets Creative With ‘World Cup Watcher’ Paid Job Posting

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"One engaged applicant will get the job of a lifetime to experience and celebrate every story, every nation and every exhilarating moment that defines the beautiful game."

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Top 10 Reasons Why a New York Knicks NBA Finals Is Good for Sports Media

Columns 0
"In homage to Mr. Letterman, here are the Top 10 reasons why it’s good for the media to have the Knicks back in the Finals."

Radio Leaders Must Protect Their Mental Battery Before Burnout Wins

Columns 0
"You cannot pour from an empty cup."

Morning Radio Story Arcs — The Strategy Most Shows Are Missing

Columns 0
"You must involve your listeners so they feel invested and will come back each day to hear what develops."

How New WTOP Morning Anchor Kristin Diaz Brings Texas Energy to Washington D.C. Radio

Features 0
"WTOP is such a huge station in its own right, just like KRLD. Another legacy station that's been here 100 years and has such strong roots in the community."