"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."
"Overby joined ESPN in June 2001 as manager of the Big 12 Corporate Partner Program. He then rose to director of events in 2003 and senior director in 2006. ESPN elevated him to vice president of ESPN Events in 2016."
"For programming purposes, it makes sense that ESPN would want to see Oklahoma and Texas in the SEC as soon as possible. Financially though, it may not."
"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."