Tag: Broadcast

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Lance Zierlein – SportsTalk 790

In the city of Houston there certainly isn't a problem when it comes to finding an entertaining sports morning show to listen to. "The...

“Managing Up” Is Part of the Game

If you're a basketball fan then you'll likely remember what occurred on May 7, 2014. On that day, current ESPN NBA Analyst Mark Jackson was...

Are You In The Winning Business?

This past week I was fortunate enough to be able to lead a group meeting inside the Oakland Raiders facility. I've been inside this...

Marketing The Right Message

There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...

The Power of Production

Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...

Keys To Being a Good Interviewer

"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."

The Art of Teasing

In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...

Personality Profile: Chris Dimino

Welcome to the first installment of our "Personality Profile" and this week's featured guest is Atlanta Sports Radio Personality Chris Dimino. Over the past 20+...

How To Launch a New Show

As someone who has spearheaded the launch of 2 FM sports stations and been responsible for creating and debuting countless talk shows, I think...

What Are You Worth?

The radio business provides tremendous value for advertisers and too many times we don't get the credit we deserve for it. While that may...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."