Tag: Broadcast
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Selling Drama The TNT Way!
For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...
Lance Zierlein – SportsTalk 790
In the city of Houston there certainly isn't a problem when it comes to finding an entertaining sports morning show to listen to. "The...
“Managing Up” Is Part of the Game
If you're a basketball fan then you'll likely remember what occurred on May 7, 2014. On that day, current ESPN NBA Analyst Mark Jackson was...
Are You In The Winning Business?
This past week I was fortunate enough to be able to lead a group meeting inside the Oakland Raiders facility. I've been inside this...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...
The Power of Production
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...
Keys To Being a Good Interviewer
"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."
The Art of Teasing
In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...
Personality Profile: Chris Dimino
Welcome to the first installment of our "Personality Profile" and this week's featured guest is Atlanta Sports Radio Personality Chris Dimino. Over the past 20+...
How To Launch a New Show
As someone who has spearheaded the launch of 2 FM sports stations and been responsible for creating and debuting countless talk shows, I think...