“There are a lot of people online right now spouting all sorts of things that are categorically biased. I was raised and trained in a culture where there was strict fact-checking and standards.”
On a standalone platform, there’s no casual traffic — only committed subscribers. And the truth is, there may not be enough of them to make it sustainable.
For major corporations, the optics of running a news operation can easily morph into a strategic headache. Just inject some truth serum into Disney CEO Bob Iger and I'd bet he'd tell you the same.