"Being this wasn't the first time they've offered me mornings in the last few years, and I said no last time. To say no again, that would have been it."
"Our CPMs and national pricing for Fox News are up over 45%. That’s still a long way between the CPM pricing of Fox News and the broadcast networks that we compete against."
Those seats at the NewsNight desk look a lot more comfortable than they probably are. Television has a funny way of making everything seem more spacious than it actually is.
MS NOW knows its future isn't being built on cable. And to its credit, it's not pretending otherwise.
That's the clearest takeaway from remarks made...
"Being this wasn't the first time they've offered me mornings in the last few years, and I said no last time. To say no again, that would have been it."