"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."
ESPN’s coverage of the Final Four marked the most-viewed women’s national semifinals on record, garnering an average of 10.8 million viewers, which is up 138% year-over-year.
"Obviously Caitlin Clark is a very big reason for that – there’s just so much casual fan interest in her – but the viewership numbers, they don’t lie."
ESPN reported that its viewership for round one of NCAA Women's March Madness was the most consumed on record and was up 70 percent compared to last season.
"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."