"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
That new production company will work with Shadow Lion, the creative agency formed by former NFL star Tom Brady, for sales and production of his popular series.
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."