"TNT Sports has a long history of bringing fans closer to the action, and I'm excited to help deliver that same level of insight, intensity, and fun as part of their NASCAR coverage."
Despite the proceedings taking place in the early morning hours, in addition to being on a weekend, the event will still be widely covered in the television news world.
"Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan."