"All the all the executives are sitting there going, "Can you make your effing decision, please, so we can put this schedule together on how to divvy up your primetime games, bud."
"These teams don't have five hall of famers on it as we sit today. It's just not going to be as much talent. You're never going to associate any of these finals' teams with those teams"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."