Tag: Co-Viewing

Browse our Latest articles!

Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

0
"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

Nielsen’s Constantly Changing Formula Makes Comparing TV Audiences Impossible

Columns John Mamola John Mamola -
"When the measurement system changes every NFL season, eventually the numbers become less useful for answering the question everyone wants to know: Are more people watching?"

Nielsen Co-Viewing Test Run Results in 4% Lift of Viewership Figures

Sports John Mamola John Mamola -
"Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change."

Popular

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

Columns 0
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”