"SRN has notified the WHCA that our network will refuse to join this incredibly juvenile stunt, which is actually more like a RICO violation by mobsters than actions of legitimate American media."
Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.
"When the measurement system changes every NFL season, eventually the numbers become less useful for answering the question everyone wants to know: Are more people watching?"
"Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change."
"SRN has notified the WHCA that our network will refuse to join this incredibly juvenile stunt, which is actually more like a RICO violation by mobsters than actions of legitimate American media."
Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.