Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."
Earlier in the year, ESPN reached an agreement with the National Collegiate Athletics Association (NCAA) to extend its broadcast rights for 40 NCAA championships, including women’s basketball, volleyball and baseball.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."