Tag: Community engagement
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When Doing Good Becomes Great Radio Programming
"Maybe that’s mischievous. Maybe it’s heartfelt, competitive, or musical. Or, maybe it’s all of the above. The point is to make the effort unmistakably yours."
Does the Radio Industry Need an Invoice to Show Up?
"Is there space for the places listeners already love, even when nobody has bought the station’s presence there?"
How Program Director Ashley Layfield Manages Multiple Markets for iHeartMedia
Program Director Ashley Layfield manages two of the most competitive country radio markets in America—and she'll be the first to tell you she never planned...
20 Brands in 20 Days: Ross MacLeod; 101.9 KINK, 98.7 The Bull, and 102.9 KUFO
"I don't think radio has the power anymore that it had 20 years ago, where we could get people to go to where we are. We have to go to where they are."