Tag: Coronavirus

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How Marty Smith Turned a NASCAR Assignment Into an ESPN Journey Unlike Any Other

"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

Unhappy Anniversary, Everyone!

"We were more aware of the stresses that were being placed on the ‘behind the scenes” folks, those in the television trucks and the camera folks that provided our pictures. That’s not to say we didn’t appreciate them before, because we did. This pandemic just made it much more obvious."

Business Survival Lessons From a New York Florist

"When unprecedented situations happen, the way we respond has everything to do with our ability to recover. Equally as important is the speed in which we adjust."

When Sports Goes Dark, Sports Radio Must Bring The Light

"What do you do when sports goes dark? The same thing you've always done, inform and entertain."

The Symptoms Of Coronavirus In Sports Media

"Before getting too much more into how this will factor into coverage of these teams, let me say, I don’t blame these leagues at all. I understand that protecting your players and staff is of the utmost importance, and it should be."

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Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?

This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.