"Programming is supposed to be about developing talent, building brands, creating opportunities and preparing the next person to take the next step. When the person responsible for doing those things becomes part of the talent lineup, the priorities inevitably become blurred."
“I may have gotten in a little trouble in the beginning, but it was one of those ‘ask for forgiveness, not permission’ situations that actually turned out great,” she says.
Making new music discoveries should be an essential part of your music strategy. Adding and playing a song seven times a week overnight isn’t music discovery.
I was recommended by their engineer, who heard me on a station in Cookeville (TN) where I was voice-tracking Classic Rock nights. We got on the phone and talked for maybe 15 minutes.”
No radio station is perfect. You need change in order to grow your station - with every change, ‘weeds’ will sprout. We can pull them, but like dandelions, they tend to grow back with veracity.
The constant message was the educational part; the things that we can bring to attendees that they can take back to the radio station are critical, and the planning and the preparation and strategy behind each session is such that it's useful and it's applicable almost immediately